At first the concept of Glossier Play confused me. It seems to be (and pretty much is) the polar opposite of the Glossier philosophy of pared down essentials.
But from a business strategy perspective, it makes sense.
A. It’ll increase the average value of the existing customer
Will it alienate their existing customer base? Unlikely, if you’re like me and lean toward the no makeup makeup side of the spectrum, it’s pretty easy to just not buy the new stuff. The new stuff doesn’t affect the quality of the old stuff.
However, if you already love the Glossier brand, there’s a high chance that you’ll buy a couple of items to try out. And don’t we all know how often just trying something out leads to repurchasing…yep, looking at you Boy Brow.
B. It’ll expand the audience
Not a fan of the original Glossier’s no makeup makeup look? No problem, now there’s glitter and bright colours too! Plus why wouldn’t you target a highly engaged segment of the beauty market? (No one accidentally decides to buy a yellow eyeliner, not least someone who isn’t already a makeup person).
Glossier Play isn’t really my cup of tea, but I wouldn’t be surprised if it turns out the new big makeup thing for 2019.
A new season is a good time to review your finances. If you ‘Spring Clean’ your house, why not do the same with your money?
How do your fees compare? 🇺🇸 https://creditcards.usnews.com/articles/fee-survey
Useful to know if you’re looking to get a loan 🇺🇸 https://www.creditkarma.com/
🇺🇸 401k https://alpacacap.com/sort-out-your-retirement-401k-usa/
🇦🇺 Superannuation https://alpacacap.com/sort-out-your-superannuation/
Seriously, like we’re all experts at the things that we consume and the things that we use. – Emily Weiss
So if you want to become good at something, start now 🙂
How do you decide which skincare products are worth buying?
When Instagram is filled with overflowing medicine cabinets & desks of product, let’s try something different. Let’s apply some strategy to this. To paraphrase Professor Clayton Christensen, what job you are hiring that product to do?
Continue reading “Skincare strategy”
How do you decide whether something is worth your time or money?
When you don’t have a decision making framework how do you know if you’re making a good or bad decision?
From deciding whether to buy a product or service to whether an analyst / blogger / influencer is worth following, here’s a framework I’ve found useful. I call it the discovery diamond 🔷
Continue reading “The discovery diamond”
Budgeting comes up as one of the ‘must do’ items if you want to be good with money. You must have a budget. You must stick to a budget. Whatever your budget of choice, there’s a zero based budget, a 50:30:20 budget, a 74:26 budget (really, in case you couldn’t tell, you can have any type of budget you want…).
But what problem does budgeting actually solve? 🤷🏻♀️
Continue reading “What is the point of budgeting?”
You never know when you suddenly need money. One day you may lose your job, become sick or simply encounter some unanticipated costs. Life is unpredictable and a money buffer (aka an “emergency fund” 🤓) seems like a wise idea.
But how much money should you put into this emergency fund?
Continue reading “Emergency fund, simplified”