Weekend reading

Mary Meeker’s Internet Trends 2019 – because like it or not, the internet is affecting your life

How to Overcome the Bias We Have Toward Our Own Ideas – self-explanatory

Smitten Kitchen weeknight recipes – cooking is cheaper than eating out. Applicable if you’re not getting free or subsidised work food 🀫

100 Outfits in 100 Days – Renee has a way with words, plus the idea of documenting daily outfits that you wear vs outfits that you post on Instagram is refreshing 😊


“Return on investment is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.”

Thanks Investopedia πŸ€“

The concept of ROI is simple –

but it’s really the implications that are fascinating. For example…

β€œI wore this dress once but that’s ok, it only cost me $20.β€πŸ˜…

Compared to…

β€œI wore this dress once and I spent $200.” 😟

It’s so much easier to accept mediocre returns when the initial outlay is small. Hence why you are more likely to impulse purchase clothing & beauty products, then say, a car.

So how can one make better decisions when it comes to maximising ROI, especially for small purchases?

Continue reading “ROI”