ROI

“Return on investment is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.”

Thanks Investopedia πŸ€“

The concept of ROI is simple –

but it’s really the implications that are fascinating. For example…

β€œI wore this dress once but that’s ok, it only cost me $20.β€πŸ˜…

Compared to…

β€œI wore this dress once and I spent $200.” 😟


It’s so much easier to accept mediocre returns when the initial outlay is small. Hence why you are more likely to impulse purchase clothing & beauty products, then say, a car.


So how can one make better decisions when it comes to maximising ROI, especially for small purchases?

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