“Return on investment is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.”
Thanks Investopedia 🤓
The concept of ROI is simple –
but it’s really the implications that are fascinating. For example…
“I wore this dress once but that’s ok, it only cost me $20.”😅
“I wore this dress once and I spent $200.” 😟
It’s so much easier to accept mediocre returns when the initial outlay is small. Hence why you are more likely to impulse purchase clothing & beauty products, then say, a car.
So how can one make better decisions when it comes to maximising ROI, especially for small purchases?Continue reading “ROI”