At first the concept of Glossier Play confused me. It seems to be (and pretty much is) the polar opposite of the Glossier philosophy of pared down essentials.
But from a business strategy perspective, it makes sense.
A. It’ll increase the average value of the existing customer
Will it alienate their existing customer base? Unlikely, if you’re like me and lean toward the no makeup makeup side of the spectrum, it’s pretty easy to just not buy the new stuff. The new stuff doesn’t affect the quality of the old stuff.
However, if you already love the Glossier brand, there’s a high chance that you’ll buy a couple of items to try out. And don’t we all know how often just trying something out leads to repurchasing…yep, looking at you Boy Brow.
B. It’ll expand the audience
Not a fan of the original Glossier’s no makeup makeup look? No problem, now there’s glitter and bright colours too! Plus why wouldn’t you target a highly engaged segment of the beauty market? (No one accidentally decides to buy a yellow eyeliner, not least someone who isn’t already a makeup person).
Glossier Play isn’t really my cup of tea, but I wouldn’t be surprised if it turns out the new big makeup thing for 2019.
A new season is a good time to review your finances. If you ‘Spring Clean’ your house, why not do the same with your money?
How do your fees compare? 🇺🇸 https://creditcards.usnews.com/articles/fee-survey
Useful to know if you’re looking to get a loan 🇺🇸 https://www.creditkarma.com/
🇺🇸 401k https://alpacacap.com/sort-out-your-retirement-401k-usa/
🇦🇺 Superannuation https://alpacacap.com/sort-out-your-superannuation/
How do you decide which skincare products are worth buying?
When Instagram is filled with overflowing medicine cabinets & desks of product, let’s try something different. Let’s apply some strategy to this. To paraphrase Professor Clayton Christensen, what job you are hiring that product to do?
Continue reading “Skincare strategy”
How do you decide whether something is worth your time or money?
When you don’t have a decision making framework how do you know if you’re making a good or bad decision?
From deciding whether to buy a product or service to whether an analyst / blogger / influencer is worth following, here’s a framework I’ve found useful. I call it the discovery diamond 🔷
Continue reading “The discovery diamond”
I’ve always enjoyed the pause between Christmas and New Years, a couple of days of relative quiet in an otherwise busy holiday season. A great time to devour all those ‘best of’ articles and videos. Speaking of, here are my top picks for 2018:
Goop & the wellness trend. I don’t know about you but I find Goop fascinating – https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html
A perspective on the future of tech from a well known venture capitalist – https://www.ben-evans.com/benedictevans/2018/11/16/the-end-of-the-beginning
Stella McCartney & sustainable fashion, a different take on what luxury fashion is – https://www.wired.co.uk/article/stella-mccartney-sustainable-fashion
Amazon shareholder letters – https://ir.aboutamazon.com/annual-reports
Samin seems lovely, her approach to beauty is refreshing, and her Netflix show (Salt, Fact, Acid, Heat) is 👍 – https://cupofjo.com/2018/10/samin-nosrat-beauty-uniform/
Caroline Hirons, skincare queen – https://www.youtube.com/user/dixierae25
Liah Yoo, I like her skincare line, Krave Beauty, and skincare philosophy – https://www.youtube.com/user/YellowyCream
The Anna Edit for real life (aka wearable) capsule wardrobes and general good vibes – https://www.youtube.com/user/ViviannaDoesMakeup
Elizabeth Suzann Money Talk, written in 2017, yes I’m late to the party, but an insightful piece on the cost of clothing – https://elizabethsuzann.com/blogs/stories/money-talk
When you have a couple of spare hours 😅
https://www.apartmenttherapy.com/house-tours because who doesn’t like checking out other people’s houses?
https://www.refinery29.com/en-us/money-diary or reading about what other people spend their money on 😏
Every single personal finance resource I’ve come across has treated clothing as just another number in the budget. Did you know that “most financial experts say around 5% of your budget should be spent on clothing”? 😳 But why?
Money is a thing but it is not everything.
Continue reading “It’s ok to save money and still have nice clothes”