Why Glossier Play is smart business strategy

At first the concept of Glossier Play confused me. It seems to be (and pretty much is) the polar opposite of the Glossier philosophy of pared down essentials.

But from a business strategy perspective, it makes sense.


A. Itโ€™ll increase the average value of the existing customer

Will it alienate their existing customer base? Unlikely, if youโ€™re like me and lean toward the no makeup makeup side of the spectrum, itโ€™s pretty easy to just not buy the new stuff. The new stuff doesn’t affect the quality of the old stuff.

However, if you already love the Glossier brand, there’s a high chance that you’ll buy a couple of items to try out. And don’t we all know how often just trying something out leads to repurchasing…yep, looking at you Boy Brow.

B. Itโ€™ll expand the audience

Not a fan of the original Glossier’s no makeup makeup look? No problem, now there’s glitter and bright colours too! Plus why wouldn’t you target a highly engaged segment of the beauty market? (No one accidentally decides to buy a yellow eyeliner, not least someone who isn’t already a makeup person).

Glossier Play isn’t really my cup of tea, but I wouldn’t be surprised if it turns out the new big makeup thing for 2019.

Sharing is caring, spring 2019 edition

A new season is a good time to review your finances. If you ‘Spring Clean’ your house, why not do the same with your money?

Credit cards

How do your fees compare? ๐Ÿ‡บ๐Ÿ‡ธ https://creditcards.usnews.com/articles/fee-survey

Credit scores

Useful to know if you’re looking to get a loan ๐Ÿ‡บ๐Ÿ‡ธ https://www.creditkarma.com/

Retirement planning

๐Ÿ‡บ๐Ÿ‡ธ 401k https://alpacacap.com/sort-out-your-retirement-401k-usa/

๐Ÿ‡ฆ๐Ÿ‡บ Superannuation https://alpacacap.com/sort-out-your-superannuation/

The discovery diamond

How do you decide whether something is worth your time or money?

When you don’t have a decision making framework how do you know if you’re making a good or bad decision?

From deciding whether to buy a product or service to whether an analyst / blogger / influencer is worth following, here’s a framework I’ve found useful. I call it the discovery diamond ๐Ÿ”ท

Continue reading “The discovery diamond”

Sharing is caring, end of 2018 edition

I’ve always enjoyed the pause between Christmas and New Years, a couple of days of relative quiet in an otherwise busy holiday season. A great time to devour all those ‘best of’ articles and videos. Speaking of, here are my top picks for 2018:


Goop & the wellness trend. I don’t know about you but I find Goop fascinating – https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html

A perspective on the future of tech from a well known venture capitalist – https://www.ben-evans.com/benedictevans/2018/11/16/the-end-of-the-beginning

Stella McCartney & sustainable fashion, a different take on what luxury fashion is – https://www.wired.co.uk/article/stella-mccartney-sustainable-fashion

Amazon shareholder letters – https://ir.aboutamazon.com/annual-reports


Samin seems lovely, her approach to beauty is refreshing, and her Netflix show (Salt, Fact, Acid, Heat) is ๐Ÿ‘ – https://cupofjo.com/2018/10/samin-nosrat-beauty-uniform/

Caroline Hirons, skincare queen – https://www.youtube.com/user/dixierae25

Liah Yoo, I like her skincare line, Krave Beauty, and skincare philosophy – https://www.youtube.com/user/YellowyCream


The Anna Edit for real life (aka wearable) capsule wardrobes and general good vibes – https://www.youtube.com/user/ViviannaDoesMakeup

Elizabeth Suzann Money Talk, written in 2017, yes I’m late to the party, but an insightful piece on the cost of clothing – https://elizabethsuzann.com/blogs/stories/money-talk

When you have a couple of spare hours ๐Ÿ˜…

https://www.apartmenttherapy.com/house-tours because who doesn’t like checking out other people’s houses?

https://www.refinery29.com/en-us/money-diary or reading about what other people spend their money on ๐Ÿ˜