A way to get a pair of new jeans, be a little kinder to the environment, and save some money? 🙋🏻♀️🙋🏻♀️🙋🏻♀️
Note: this is USA specific 🇺🇸
Blue Jeans Goes Green turns jeans into denim insulation, which is pretty cool. To get the denim material they’ve partnered up with retailers who in turn offer a discount on your purchase if you donate your old jeans.
Levi’s – 20% off a single item
Madewell – $20 off a pair of jeans
Rag & Bone – 20% your purchase
I’ve tried this at Madewell and it’s as easy as handing over a pair of jeans and getting $20 off. But of course, read the fine print before you head to the store.
If you’ve got some old denim lying around, why not give this a try?
1/ Pay a monthly fee to be sent clothes + you can purchase those items at a discount – e.g. Vince Unfold, Le Tote, Rent the Runway (limited ability to purchase items).
Shipping, returns and cleaning are free. Send back the items you don’t want to keep, they’ll send you a new group of items. Depending on the company and the plan, the number of items ranges from 4 per month to unlimited.
2/ Get sent items to purchase, potentially at a discount. If you don’t want to buy, you’ll be charged a stylist fee – e.g. Stitch Fix, Trunk Club, Frank and Oak.
This is personal styling. So no real business model innovation here 🤔
At first the concept of Glossier Play confused me. It seems to be (and pretty much is) the polar opposite of the Glossier philosophy of pared down essentials.
But from a business strategy perspective, it makes sense.
A. It’ll increase the average value of the existing customer
Will it alienate their existing customer base? Unlikely, if you’re like me and lean toward the no makeup makeup side of the spectrum, it’s pretty easy to just not buy the new stuff. The new stuff doesn’t affect the quality of the old stuff.
However, if you already love the Glossier brand, there’s a high chance that you’ll buy a couple of items to try out. And don’t we all know how often just trying something out leads to repurchasing…yep, looking at you Boy Brow.
B. It’ll expand the audience
Not a fan of the original Glossier’s no makeup makeup look? No problem, now there’s glitter and bright colours too! Plus why wouldn’t you target a highly engaged segment of the beauty market? (No one accidentally decides to buy a yellow eyeliner, not least someone who isn’t already a makeup person).
Glossier Play isn’t really my cup of tea, but I wouldn’t be surprised if it turns out the new big makeup thing for 2019.
How do you decide which skincare products are worth buying?
When Instagram is filled with overflowing medicine cabinets & desks of product, let’s try something different. Let’s apply some strategy to this. To paraphrase Professor Clayton Christensen, what job you are hiring that product to do?