Resale has grown 21x faster than new retail apparel in the past 3 years 😯
The average consumer has 136 items of clothing 😯😯
This report is full of interesting statistics.
2. Drop culture
How psychology is being used to drive shopping behaviour.
3. This is Marketing – a book by Seth Godin
Seth is great at what he does (marketing) writes in an easy to read way. I find reading his books to be a faster way than reading his blog, to learn about his ideas.