Skincare strategy

How do you decide which skincare products are worth buying?

When Instagram is filled with overflowing medicine cabinets & desks of product, let’s try something different. Let’s apply some strategy to this. To paraphrase Professor Clayton Christensen, what job you are hiring that product to do?

When it comes to I think of healthy skin the first thing that comes to my mind is no blemishes. The second is hydration.

The more specific the ask, the better chance you have to find something that works. Problem πŸ‘‰ solution.

So any product I buy has to address at least one of the concerns. If I have something that already serves that purpose, then I just don’t buy it. It becomes much easier to figure out if a particular product is working when it’s literally the only one in that category. I mean, if you use 3 vitamin C serums at the same time, how do you know which is the most effective?


To save you some trial and error, here are some products that I enjoy using:

Cleanser: Biologique Recherche Lait U

Hydrating milk cleanser suitable for all skin types. Removes make up too. πŸ‡ΊπŸ‡ΈRescue Spa

Exfoliator: Biologique Recherche P50W

The gentlest acid exfoliator in the P50 line. Exfoliators remove dead skin cells. πŸ‡ΊπŸ‡Έ Rescue Spa

Hydration: Jordan Samuel Skin Hydrate Serum

Who doesn’t want healthy dewy skin? πŸ‡ΊπŸ‡Έ Jordan’s website

Oil / balm / serum: May Lindstrom The Blue Cocoon

Hydrates, nourishes, desensitises. πŸ‡ΊπŸ‡Έ (but with global shipping) May’s website

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