Weekend reading

How Walmart tricks people into saving money – “Like many Americans, Dawn Paquin thinks about the importance of saving more often than she actually saves.” So how did Walmart change her behaviour? 

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – on the irrationality of human behaviour. Good reminder that not all problems can be solved by logic.

Chase closes Finn – because as it turns out, when it comes to banking, millennials don’t need a separate brand or experience. Utterly unsurprising 🤫